Our experience in managing the IP of the most aspirational luxury brands in the world tells us that an IP portfolio should be lean, efficient, designed both to protect and to defend. ​We advise on the useful IP rights but are also able to explore all available routes from country to country to secure a Maisons’ brand identity and exclusivity​. Our strategies address registered IP rights but integrates the rising importance of “quiet” IP rights, offering concrete solutions to capture them and put them at the heart of your strategy.​

​Our extensive knowledge of the luxury industry and the specific IP challenges and business transformations ahead enable us to offer an IP audit and strategy which integrates your Maisons’ need all the while taking into account the wider business context. ​Beyond pure legal advice we provide insights into future challenges which will be (and sometimes are already) disrupting the traditional IP model of exclusivity

​As experts in international IP litigation and dispute resolution, we assist you with preparing notes to your executive management or to your board and organise workshops to help make IP an integral part of your business culture​.